Marketing Campaign Management Software

SoftwareONE is a leading global provider of end-to-end software and cloud technology solutions with its headquarters in Switzerland, Microsoft’s largest channel partner globally and the largest partner for Microsoft’s fast-growing cloud platform Azure1, with local sales capabilities in 90 countries and the ability to transact in more than 150 countries. 

 

Summary

We were contracted to support SoftwareONE duet with their campaign to help users find the best vendor for their business needs. 

Overview

Through the customisation of the Brainiac MatchMakers Marketing Platform, we designed and developed a unique user experience that simulated a dating app style of finding the right partner for the SoftwareONE Duets customers, albeit in the software world. 

Scope of work

We customised the Brainiac MatchMakers Marketing platform to create a unique dating app style site that seamlessly matched users with the perfect cyber security solution for them. Delivering a unique, fun and engaging way to communicate the brand's solution with potential customers through a richer digital experience. 

 

Results 

• 268 visitors to the campaign and 178 completed journeys and matches made.