Netally is a leading network provider that helps network engineers and technicians better deploy, manage, and maintain today's complex network troubleshooting.
We were contracted to support Netally with their marketing campaign targeted at decision-makers, including engineering and operational directors at Telcos. They required 40 plus hyper-personalised animated comic strip superhero landing pages for each prospect they sent the personalised email campaign to.
The goal was to deliver a unique and memorable personalised campaign, so each email was personalised to the recipient, with each lead turned into a cartoon version of a superhero with separate personalised storyboards for each.
Scope of work
Our developers developed over 40 unique personalised animated landing pages, each with its own customised journey for prospective B2B accounts.
We developed user-specific email marketing campaigns that directed the target user to their personalised landing pages. The landing pages were created as personalised comic strip storyboards where each target account starred as the hero of their company.
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