B2B Social Media Marketing
Social Media Marketing For Renewable Energy Companies
How we have helped this energy procurement company grow their brand awareness and B2B Lead generation through targeted social media marketing and SEO campaigns.
To increase our clients’ brand awareness and target audience engagement by means of conducting targeted marketing campaigns via social media and search engine optimisation.
What we did
Brainiac Media’s marketing team developed a social media strategy involving a number of social campaigns which focused on targeted ads and engaging content. By doing this, we were able to better target their intended audience. We thoroughly researched the market and the intended audience needs so that our marketing strategy produced results and ROI. This is to say, we were specific and strategic in the way we targeted the company's prospective consumers and our marketing plan was built around the research and findings we were able to uncover. Thus, enabling our targeted campaigns and lead generation marketing to be more successful in its goals.
By defining our client's brand message, and accurately examining its competitors, keywords, and target audience we were able to not just develop a much more effective campaign but also give our clients information that they may not have previously known about the demographic they are wishing to target.
Building the companies social media presence and search engine ranking was imperative. Promoting their brand on social media enables them to reach their intended audience.
Net Zero and reducing carbon emissions is a complex topic and it's one that does not just belong to a group of people. It is a subject that garners a lot of attention worldwide and expands across generations. Thus, it is important to not only reach their intended target audience but also thought leaders and policymakers who continuously utilise social media to champion environmental issues. This ensures that the brand is being seen and engaged with as an industry leader by a multitude of demographics and is fighting for attention on the same level as other prominent renewable energy procurement brands. Creating online communications and promotional content was a central goal for achieving an increased sense of brand awareness and engagement. We employed social media marketing and LinkedIn lead generation strategies to strengthen their presence and offering in the eyes of their audience.
Hear from our clients
Brainiac media have been great, I have used them to help build my website and integrate it into other 3rd party systems which was key to my business, as well as managing all my email, URL's, cloud services etc. They are very approachable, keen to help solve problems and have a deep level of technical, marketing and SEO knowledge. I've been so happy with their service and capability I am always recommending them to my own customers!
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Brainiac Media have provided the website for Helping Rhinos for a number of years now, and take great pride in the service they deliver. Rob and his team are always on hand to help us with anything we need to improve the site. We have recently undertaken a large piece of work to rewrite much of the functionality driving our website, and the flexibility shown by Brainiac in accommodating our ever changing needs has been first class...
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