Social media marketing campaign
Peliwica Insurance specialise in rural, equine, classic car and agriculture insurance broker markets.
Peliwica approached us to support them with their social media marketing campaign to raise their profile and investment round.
What we did
social media "DID YOU KNOW" marketing campaign
We set out to develop two campaigns both run over a month. The end goal was to raise Peliwica’s brand and following on social media, to an equine and classic car insurance market. The campaign centred around raising awareness of the services Peliwica offered without being deemed too salesy.
Social media is about conversations and relationships. It’s a platform people use to engage with brands and find out more about them through engaging content and stories. A social campaign should never feel too salesy as this can have an opposite effect and deter sales.
After getting the tone of voice and visuals right for the campaign, our social media marketing team began working on the social media graphics for the "DID YOU KNOW" digital marketing campaign; with the core goal of raising Peliwica’s profile on social media amongst the equine and classic car insurance broker market.
The second campaign was to raise awareness around investing in Peliwica.The client wanted the video's to be short and impactful, with a more playful and witty tone of voice used. The purpose of the video's were to engage and strike up interest through creating curiosity around Peliwica, by not giving too much away in the video leaving the viewer wanting to find out more.
Graphic design, Digital marketing,
Social media marketing,
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