Google Ads has revolutionised the world of digital advertising by providing businesses with a powerful platform to reach potential customers. However, as with any powerful tool, it's essential to understand how to use it effectively to get the best results. While Google offers recommendations on setting up and optimising your advertising campaigns, these suggestions may not always be in your best interest. In this blog, we'll explore the potential pitfalls of relying solely on Google's recommendations and explain why it's essential to hire a certified Google Ads expert to maximise your advertising budget and achieve your marketing goals.
Google's Recommendations May Not Align with Your Business Goals
One of the primary reasons your advertising budget can be wasted on Google Ads is that Google's recommendations may not always align with your specific business goals. Google's primary objective is to generate revenue through advertising, so their suggestions might prioritise ad spend over your marketing objectives. For instance, they may recommend increasing your budget for a particular campaign that isn't performing well or suggest broadening your targeting criteria, resulting in higher costs and lower return on investment (ROI).
A certified Google Ads expert, on the other hand, will take the time to understand your unique business goals and tailor your advertising strategy accordingly. By working with a professional who understands the nuances of Google Ads, you can ensure your budget is allocated effectively and your campaigns are optimised for maximum ROI.
Generic Recommendations Can Lead to Wasted Ad Spend
Google's recommendations are often generic, which means they may not be suitable for your specific industry or target audience. For example, Google might recommend using automated bidding strategies that could result in overbidding for certain keywords or targeting a broader audience than necessary. This can lead to wasted ad spend, as you may be paying for clicks that don't convert into customers.
Google Ads experts will have the knowledge and experience to tailor your advertising campaigns to your industry and target audience. They can help you identify the most valuable keywords, optimise your ad copy and landing pages, and fine-tune your targeting to ensure your advertising budget is used efficiently.
Lack of Advanced Optimisation Techniques
Google's recommendations often focus on basic optimization techniques, such as adjusting bids and budgets, rather than more advanced strategies that can significantly improve campaign performance. A certified Google Ads expert will have a deep understanding of the platform and its various features, allowing them to implement advanced optimization techniques that can substantially boost your ROI.
For example, a certified expert can help you leverage audience segmentation, create custom affinity and in-market audiences, and utilise ad extensions to enhance your ads' visibility and relevance. They can also help you with advanced bid strategies, such as target return on ad spend (tROAS) and target cost per action (tCPA), to ensure your campaigns are optimised for the best possible results.
Inadequate Tracking and Reporting
Relying solely on Google's recommendations can also lead to inadequate tracking and reporting of your advertising campaigns. Without accurate and comprehensive data, it's impossible to determine the effectiveness of your ads and make informed decisions about how to optimise them.
A certified Google Ads expert can help you set up proper conversion tracking, integrate Google Analytics with your Google Ads account, and create custom reports to monitor the performance of your campaigns in real-time. This will allow you to make data-driven decisions and optimise your campaigns for maximum ROI continuously.
Limited Support and Expertise
While Google does offer support and resources for advertisers, it's limited compared to the personalised, hands-on assistance you'll receive from a certified Google Ads expert. A professional will be able to provide ongoing support, answer your questions, and offer advice on best practices and the latest industry trends.
Additionally, a certified Google Ads specialist will have access to exclusive resources and training materials that are not available to the general public. This means they will be up-to-date with the latest developments and features in the Google Ads ecosystem, ensuring your campaigns are always optimised and leveraging the most recent advancements.
The Importance of Continuous Optimisation
Digital advertising is a fast-paced and constantly changing landscape. To stay competitive and maximise your advertising budget, it's essential to continuously optimise your campaigns based on performance data and industry trends. Relying solely on Google's recommendations can result in a stagnant approach that doesn't adapt to the ever-evolving nature of online advertising.
A certified Google Ads expert will monitor your campaigns regularly and make data-driven adjustments to improve performance. They can identify trends, opportunities, and areas for improvement, ensuring your campaigns are always evolving and delivering the best possible results. This proactive approach can save you money in the long run by preventing wasted ad spend and maximising your ROI.
So while Google Ads can be a highly effective platform for reaching potential customers, relying solely on Google's recommendations can lead to wasted advertising budget and suboptimal results. By hiring a certified Google Ads expert, you can ensure your campaigns are tailored to your unique business goals, industry, and target audience. This will not only help you avoid common pitfalls but also maximise your advertising budget and achieve the best possible ROI.
Investing in a professional who understands the intricacies of Google Ads and has the expertise to optimise your campaigns can make a significant difference in the success of your online advertising efforts. So, don't hesitate to seek the assistance of a certified Google Ads expert to help you make the most of your advertising budget and drive your business forward.
Book your free 30 minute digital strategy session
Get a killer strategy, that gets you results.
Our 30 minute free strategy * session helps run through proven strategies we have applied daily to help our clients acheive great digital success.
You may also like
The Benefits of Green Web Hosting
How to Ensure Your Website Security by a Web Support Company
What to Consider When Choosing Web Hosting & Website Support
How to Choose the Right Colour Palette for Your Website Design
Choosing the Right Platform for PPC Ads by a PPC Agency UK
SEO Tips for Ecommerce Websites
The Benefits of Technical SEO from a Technical SEO Services Company
Why is Typography Important in Branding?
Email Marketing Best Practices from an Email Marketing Agency
The Benefits of Social Media Website Integration
Creating an Engaging Brand Identity through Web Design
How to Create a Website That Converts?
Sustainable Websites: How to make a website sustainable?
7 Tips on CRO from a Conversion Rate Optimisation Company
How Much Does It Cost To Have An Ecommerce Website?
10 Common Digital Marketing Mistakes To Avoid
7 Effective Tips for Driving Organic Traffic to Your Website
What are Short-Tail and Long-Tail Keywords?
Should I Hire a Web Designer To Move My Business Online?
The Best Ecommerce Website Builders in 2023
Shopify vs WooCommerce: Which One To Use For Your Store?
Expert Shopify Web Developers for High-Performing Online Stores
Signs It's Time To Rebrand From A Rebranding Agency
7 Questions You Should Ask Before Hiring A Web Design Agency
Digital Marketing Agency For Small Businesses
How to approach Seasonal Marketing by a Full Service Digital Marketing Agency
Tips from an ecommerce website developer
Supporting women in business
Build your brand
Social media engagement
SEO tips from a search engine optimisation company
How to fix slow website loading
4 Tips to boost your ecommerce sales from an ecommerce web design company
Top secret recommendations from our WordPress web designers
What is UX design
5 important features to make your website mobile friendly
How to plan a website redesign project
Website Design London
3 effective ways to think “outside the box”
8 Powerful Steps to Create Calls to Action That Get Clicks
You'd be Mad to Miss This! FREE Website & SEO Audit Claim Yours
Find out how you can get more visitors to your website and boost sales and conversions.
Book a Demo
Get your free SEO guide
Thank you, please check your email
Sign into Brainiac Media
Please sign-in using your email address and password.
Forget your Password?
no worries, click here to reset your password.