Signs It's Time To Rebrand From A Rebranding Agency
Hey there, welcome to our digital dojo. These days, having a strong online presence is a must for any business. Afterall, your website is the digital face of your business and it represents your brand to potential customers. But even the most successful websites need a makeover every now and then to stay relevant and keep up-to-date in the market. Here are some telltale signs that it’s time to revamp your website and give it a fresh new look.
Your website looks outdated
If your website looks like it’s still living in the early 2000s and has an outdated look and feel, potential customers may assume your business is out of touch with current trends and technology. A modern website helps to build trust and confidence in your capabilities to deliver on products or services. You can start out by seeing what other big brands in your industry are doing and compare against competitors to see where the opportunities for improvement are and how to best engage your target market within the current climate.
Your website is not mobile-friendly
A vast majority of online traffic comes from mobile devices - 60.67% to be exact. So it’s bad news for your bounce rate and conversions if your website is not optimised for mobile devices, which means you could be missing out on a significant chunk of potential customers. A rebrand will allow you to create a responsive design that looks great to users on mobile, tablet and desktop keeping them engaged for longer on your website and increasing those conversion rates.
Your brand has evolved
As a business grows and develops, its brand can change too. Maybe you’ve expanded your product line, shifted your target audience, or adopted a new mission statement; whatever the reason, if your business has evolved it may be time for a rebrand overhaul!
Your website’s traffic and conversion rates are low
If your website’s traffic and conversion rates have been on a steady decline, it may be a sign your website is no longer effective. A rebrand can help you identify areas where your website can be improved and make changes to increase online traffic and conversions.
There have been many businesses brought back from the brink of despair by a rebrand overhaul. Take Domino’s Pizza for example, in 2010 they decided to rebrand themselves after admitting that their pizza was not as good as it could be. The company launched a new ad campaign that focused on their commitment to improving the quality of their pizza and listening to their customers’ feedback. They redesigned their logo, redefined brand guidelines and visual identity which helped to reposition the brand as modern and customer-focused. The rebrand was a huge success, and Domino’s Pizza has since become one of the leading pizza chains in the world.
A rebrand can be important for several reasons, including the success and longevity of a business if your brand and consumer base has evolved. It helps your business to stay relevant, stand out from competitors, attract new customers and boost engagement.
Get your business brand revamped by a leading rebranding agency, our expert team at Brainiac Media work with you every step of the way to effectively convey your brand identity.
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