Sloth-like Slow Load speed results in high bounce rates and is the number 1 killer for sales.
So what can you do to make your website faster?
There are usually two main culprits affecting your site's speed, and they’re either your website or your hosting provider. We unpick these below.
As a starting point, how quickly should your website load? Depending on the size of your website and its purpose, a 1-2 second load speed can be considered fast. For websites with load speeds of 3-5 seconds, this is still okay, but you’re likely to notice higher bounce rates and fewer sales compared to faster-loading sites. Anything longer shall need remedying fast.
You can check your website loading time by using free solutions like GTMetrix and Pingdom. These solutions shall also pinpoint some areas where you can start improving.
1. Optimise your images
Check your image sizes and image format. High-resolution images consume lots of bandwidth, causing slow-to-load web pages. It’s true that modern, sleek websites rely on stunning visuals to capture and engage their audience, and often if not compressed correctly, these high-definition images wreak havoc on your load speed and bounce rate.
2. Fix Java script issues
3. Switch hosting provider
Your hosting provider has a huge impact on your website performance.Choosing a hosting provider that offers performance optimisation services included in the price of your hosting is paramount to ensure you’re getting the optimal speed for your site.
4. Use a CDN
A content delivery network shall distribute your files from local networks close to where the person browsing your website is located. This maximises your website connection and availability as it presents a cached version of your static content from the closet server to the person viewing your web page. Cloudflare is a great CDN solution and is our chosen provider.
5. Take care of Caching
Make sure you’re setting browser caching for your website so that the user only has to download your website once. When storing content in a database, make sure your database queries are cached. This will ensure that any future request for the same content gets delivered from the user's local cache, resulting in a fast browsing experience.
Need support with speeding your website up, contact our team, and we can walk you through the process.
Learn more about our web support and maintenance and managed hosting services.
Book your free 30 minute digital strategy session
Get a killer strategy, that gets you results.
Our 30 minute free strategy * session helps run through proven strategies we have applied daily to help our clients acheive great digital success.
You may also like
10 Common Digital Marketing Mistakes To Avoid
7 Effective Tips for Driving Organic Traffic to Your Website
What are Short-Tail and Long-Tail Keywords?
Should I Hire a Web Designer To Move My Business Online?
The Best Ecommerce Website Builders in 2023
Shopify vs WooCommerce: Which One To Use For Your Store?
The Hidden Dangers of Relying on Google's Ad Recommendations
Expert Shopify Web Developers for High-Performing Online Stores
Signs It's Time To Rebrand From A Rebranding Agency
7 Questions You Should Ask Before Hiring A Web Design Agency
Digital Marketing Agency For Small Businesses
How to approach Seasonal Marketing by a Full Service Digital Marketing Agency
Tips from an ecommerce website developer
Supporting women in business
Build your brand
Social media engagement
SEO tips from a search engine optimisation company
4 Tips to boost your ecommerce sales from an ecommerce web design company
Top secret recommendations from our WordPress web designers
What is UX design
5 important features to make your website mobile friendly
How to plan a website redesign project
Website Design London
3 effective ways to think “outside the box”
8 Powerful Steps to Create Calls to Action That Get Clicks
You'd be Mad to Miss This! FREE Website & SEO Audit Claim Yours
Find out how you can get more visitors to your website and boost sales and conversions.
Thank you, please check your email
Please sign-in using your email address and password.
no worries, click here to reset your password.